Why Are Testimonials Important in Lead Generation?
Testimonials build trust by showing real results from real people — helping convert leads who are on the fence. Click to discover how to use testimonials and social proof to improve lead conversion.
When new visitors land on your site, they want to know you’re trustworthy. Testimonials and customer reviews serve as social proof — reinforcing your claims with real experiences. This increases confidence and can drastically improve form conversions.
Make testimonials visible near signup CTAs, on campaign pages, or within exit-intent popups. Include names, photos, or results if possible — it humanizes the message and removes friction.
Gleam lets you embed testimonials inside your giveaway or lead-gen pages, or even collect user-generated content directly from entrants to repurpose in future campaigns.