Why Are Testimonials Important in Lead Generation?
When new visitors land on your site, they want to know you’re trustworthy. Testimonials and customer reviews serve as social proof — reinforcing your claims with real experiences. This increases confidence and can drastically improve form conversions.
Make testimonials visible near signup CTAs, on campaign pages, or within exit-intent popups. Include names, photos, or results if possible — it humanizes the message and removes friction.
Gleam lets you embed testimonials inside your giveaway or lead-gen pages, or even collect user-generated content directly from entrants to repurpose in future campaigns.
See Next Article
Why Is Email Marketing So Important for E-Commerce Websites?
Email marketing drives ecommerce growth by boosting retention, promoting offers, and recovering lost sales through automated flows. Click to see how Gleam helps you build smarter email journeys from the first visit.