What Are the 12 Days of Christmas and Why Run a Giveaway During Them?
The 12 Days of Christmas is a popular holiday tradition that brands use to run daily giveaways. Click to learn why this campaign format drives excitement, retention, and social reach.
The "12 Days of Christmas" traditionally refers to the festive period starting December 25 and ending January 5. However, many brands use the lead-up to Christmas (December 1–12 or 13–24) as the window for daily holiday giveaways.
By offering a new prize each day, you can increase repeat engagement, reward loyal followers, and collect email addresses throughout the holiday period. Gleam makes it easy to schedule recurring daily draws, highlight each prize, and keep users checking back with bonus daily entry actions.