Celebrate the festive season and increase engagement with a 12 Days of Christmas Giveaway. This Christmas giveaway template allows you to reward your audience with a new prize every day, keeping them excited and returning throughout the holiday season.

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12 Days Of Christmas Giveaway

You can promote your brand, build your email list, and boost interaction across your social media platforms with a fully customizable experience. Whether you are highlighting product listings, offering sneak peeks, or running holiday giveaway campaigns with partners — this template has all the tools to succeed.

Template Features

Pre-configured for 12 unique daily prize draws
Daily entry and reminder actions to increase engagement
Compatible with all major social media platforms
Secret code and refer-a-friend support
Daily bonus actions to maintain interest
Customizable copy, images, and layout
Built-in winner picker for daily draws

Gleam’s 12 Days of Christmas giveaway template helps you increase visibility, reward your community, and make the most of one of the busiest shopping seasons of the year.

Benefits of Running a 12 Days of Christmas Giveaway

Running a days of Christmas giveaway is one of the best giveaway ideas to finish the year strong. With daily engagement and festive momentum, you can easily:

Build brand awareness and loyalty
Grow your email list and gather leads
Drive social media actions like follows, shares, and reposts
Offer exclusive discounts, sneak peeks, or content reveals
Partner with brands to offer holiday giveaway bundles
Drive daily traffic to your product listings or landing pages

A 12 Days of Christmas giveaway can help turn festive excitement into powerful holiday sales results.

Who Should Use This Template

This template is ideal for:

Ecommerce stores launching Christmas promotions
Influencers and creators running daily content series
Retail brands promoting new seasonal product lines
Marketing teams planning holiday giveaways
Brands collaborating with partners to share prize value

Whether you're a small business or a growing brand, this Christmas giveaway format is an ideal way to stay top-of-mind throughout December.

Integration Support

Gleam integrates seamlessly with your favorite platforms:

Facebook Integrations
Instagram Integrations
YouTube Integrations
X (formerly Twitter) Integrations
Add external links or UTM tracking for better campaign insights

Official Gleam Resources

Frequently Asked Questions

The 12 Days of Christmas is a popular holiday tradition that brands use to run daily giveaways. Click to learn why this campaign format drives excitement, retention, and social reach.

Christmas giveaways help brands capture leads, increase engagement, and boost sales during peak shopping season. Expand to see how a holiday campaign supports your marketing goals.

Your best giveaway ideas depend on your industry. Click to see proven Christmas promotion strategies across ecommerce, fitness, beauty, and more.

Start your Christmas giveaway 2–3 weeks before the holiday rush. Expand to learn ideal timing strategies based on your goals.

Integrations

YouTube

Facebook

Instagram

Twitter / X

Help

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26 Christmas Marketing Ideas to Boost Sales

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How to Set Up Your 12 Days of Christmas Giveaway

Select “Competition” and Name Your Campaign
Give your campaign a name like “12 Days of Christmas Giveaway” and set the start and end date to cover the full 12 days. You can also use Daily Entry Limits to control submissions per user.
Add Your Entry Actions
Include actions such as:
- Secret Code entry
- Social media visits
- Referrals
- Watching a YouTube video
  ➡ See All Action Types
Schedule Bonus Entries
Use Post Date Rules to display different bonus actions each day (e.g., “Sneak Peek of Day 3’s Prize”).
Design Your Giveaway
Customize your layout with festive visuals, red & green holiday branding, and mobile-friendly design.
➡ Customize Competition Design
Enable Daily Winners
In the Winners tab, enable daily draws and select random winners for each day using Gleam’s built-in winner picker.
Promote Your Giveaway
Share across social media platforms with daily teasers to keep engagement high.
➡ Christmas Giveaway Marketing Tips
Install Your Campaign
Install your widget on your landing page or host it on Gleam’s hosted URL.
➡ How to Install