What Is an App Download Referral Contest?

An app download referral contest rewards users for downloading your app and referring others. Click to learn how to drive viral growth with referral campaigns and boost installs.

An app download referral contest encourages users to install your app, then share it with friends using a unique referral link. Every time someone downloads the app through their link, they receive bonus entries or rewards.

This type of campaign leverages peer-to-peer sharing, making it a low-cost, high-impact way to grow your app’s install base. It is especially effective when paired with limited-time offers or launch campaigns.

You can set up an app referral contest in minutes using Gleam, with full referral tracking, winner selection, and fraud protection built-in.