What Is an App Download Referral Contest?

An app download referral contest encourages users to install your app, then share it with friends using a unique referral link. Every time someone downloads the app through their link, they receive bonus entries or rewards.

This type of campaign leverages peer-to-peer sharing, making it a low-cost, high-impact way to grow your app’s install base. It is especially effective when paired with limited-time offers or launch campaigns.

You can set up an app referral contest in minutes using Gleam, with full referral tracking, winner selection, and fraud protection built-in.