Boost your app’s visibility and increase downloads through word-of-mouth recommendations. This giveaway template encourages users to suggest your app to their friends based on their user experience and post about their experience on social media platforms for a chance to win.

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App Recommendation Giveaway

Designed for app developers and marketers, this template drives user-generated content, expands reach organically, and builds brand trust by letting existing users become vocal advocates of your app. It is ideal for mobile-first campaigns, product launches, and ongoing growth strategies.

Tip

Encourage participants to share their experience with a photo or video using your app and tag your brand for authentic engagement.

Template Features

Post-to-enter actions via social media (X, Instagram, Facebook)
Word-of-mouth mechanics with referral bonuses
Built-in email capture and CRM integrations
Custom action support for tagging, hashtags, and mentions
Real-time tracking of referrals and shares
Fully responsive for app store–driven campaigns

This template uses verified sharing and tagging actions to promote your product organically and engage users who already enjoy using your app.

Benefits of Running an App Suggestion Giveaway

Let your happy users do the talking. Word-of-mouth marketing drives more trust than paid ads, and this campaign format is perfect for boosting app visibility.

You will:

Increase app downloads by incentivising social sharing
Build awareness with authentic user-generated content
Encourage user reviews and feedback from real customers
Reward loyal customers for promoting your app
Strengthen your presence on app stores and social media

This campaign is perfect for mobile apps in any niche—whether you are launching a tool, game, service, or community.

Integration Support

This template is compatible with:

Social sharing actions: X, Facebook, Instagram
Referral bonuses and viral entry: Viral Shares
CRM/email integrations for email capture and lead nurturing
App store or landing page redirects using custom actions

Official Gleam Resources

Frequently Asked Questions

An app recommendation giveaway asks users to share your app for a chance to win. Expand this FAQ to learn how this strategy builds trust and drives organic installs.

When users recommend your app, it builds trust and boosts installs. Expand to learn why word-of-mouth is still the most powerful growth channel.

Ask users to post on social media or refer friends using a unique link. Expand this FAQ to see how to reward shares and track app suggestions.

ecommendation giveaways work for any app, especially new or under-discovered ones. Expand to learn what app types benefit most from this strategy.

Track shares, installs, and referrals from your Gleam dashboard or analytics tool. Expand to learn how to measure success across all channels.

Help

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How to Set Up This App Recommendation Giveaway

Choose “Custom Action” and “Social Share”
Set up actions like "Post on X" or "Tag a Friend on Instagram" to encourage word-of-mouth sharing. You can also include a "Custom Action" instructing users to suggest your app on their preferred social platform.
Customise Your Design
Tailor your giveaway widget with branded visuals, messaging, and layout to match your app’s identity.
➡ Customise your capture's design
Connect Social and Referral Actions
Use the Viral Share action to let users earn bonus entries by referring others to download your app or enter the giveaway.
Set Up Redirect Links
Drive traffic to your App Store or Google Play listing using the "Visit a Page" action or redirect from a post-entry success message.
Add Entry Rules & Triggers
Apply behavioural rules like time-on-page or URL-based triggers to make your campaign feel organic and user-friendly.
➡ Set targeting rules
Post-Capture Messaging
After a user enters, display a confirmation and encourage them to invite friends or share their recommendation via social media.
Install and Launch
Finalise your setup, publish your campaign, and install the widget on your landing page or app website with a single line of Javascript.
➡ Install your capture