Can I Use Giveaways to Collect User-Generated Content for App Marketing?

Yes. A giveaway is a good way to get real customers showing your app in use, and you can reuse what they send on your site, in ads or in store screenshots.

1. Add a Submit Media Action and ask for something specific, like a screenshot of their favourite feature or a short clip of them using the app. Submit Media is on the Pro Plan and above. Letting people upload files straight from their device needs the Business Plan.
2. Add a Question Action if you want a written recommendation too.
3. Say in your Terms & Conditions that you may reuse entries in your marketing. Custom terms need the Hobby Plan or above. A separate consent checkbox is a custom field, which is on the Business Plan and above.
4. Review submissions before you use any of them, and credit people where you can.

The App Recommendation Giveaway template asks entrants to recommend your app, post on X and refer friends, which suits a launch. Keep it to content people send you, and don't reward app store ratings or reviews.