Can I Use Giveaways to Collect User-Generated Content for App Marketing?
Yes, organizing giveaways can effectively encourage users to create and share content related to your app, enhancing its credibility and reach.
User-generated content (UGC) is one of the most authentic and persuasive tools for app promotion. By running giveaways, you can incentivize users to share photos, reviews, or stories about how they use your app. This content can then be reused on your landing pages, social ads, or even in app store screenshots to build credibility and social proof.
Gleam makes UGC collection seamless with its App Recommendation Giveaway Template, which allows you to ask users to explain why they love your app or share how it’s helped them. You can collect media submissions, written entries, or social actions — all tied to a prize draw to encourage participation.
All submissions are stored in your Gleam dashboard and can be reviewed, approved, and exported. This helps you stay compliant while building a powerful library of testimonials and visual assets created by real users. Always ensure your giveaway includes terms that grant permission to use UGC in future marketing.
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Can I Use this Growth Hack With a Gleam Campaign?
Yes, you can use the YouTube subscribe link trick (?sub_confirmation=1) inside Gleam campaigns to drive more subscriptions.