What Are the Benefits of Offering Free Shipping in Marketing?

Offering free shipping creates a strong psychological incentive for customers to complete their purchase.

Key marketing benefits include:

• Higher conversion rates: customers are more likely to buy when shipping feels free.
• Reduced cart abandonment: removes the #1 reason customers leave at checkout.
• Improved customer satisfaction: builds loyalty and repeat purchases.
• Enhanced competitiveness: keeps your offers on par with major eCommerce brands.
• Increased order value: customers often spend more to qualify for free shipping.

Pairing these benefits with Gleam’s Free Shipping Offer Reward Template allows you to automate coupon distribution while collecting valuable customer engagement data.