What Are the Best Strategies to Launch a Video Game?
Combine beta testing, influencer outreach, and a Gleam giveaway. Click to learn the best strategies for a successful game launch.
Top strategies for launching a video game include:
- Running a pre-launch giveaway using video game release template
- Building wishlist and email lists early
- Partnering with influencers on Twitch, YouTube, or TikTok
- Releasing exclusive early access or demo codes
- Using Gleam to track referrals, entries, and key engagement metrics
This approach combines awareness and feedback to create a well-tested, high-visibility launch.