What Are the Best Strategies to Launch a Video Game?

Combine beta testing, influencer outreach, and a Gleam giveaway. Click to learn the best strategies for a successful game launch.

Top strategies for launching a video game include:

  • Running a pre-launch giveaway using video game release template
  • Building wishlist and email lists early
  • Partnering with influencers on Twitch, YouTube, or TikTok
  • Releasing exclusive early access or demo codes
  • Using Gleam to track referrals, entries, and key engagement metrics

This approach combines awareness and feedback to create a well-tested, high-visibility launch.