What Are the Best Strategies to Launch a Video Game?

Q: What Are the Best Strategies to Launch a Video Game?

Combine beta testing, influencer outreach, and a Gleam giveaway. Click to learn the best strategies for a successful game launch. Top strategies for launching a video game include: Running a pre-launch giveaway using video game release template Building wishlist and email lists early Partnering with influencers on Twitch, YouTube, or TikTok Releasing exclusive early access or demo codes Using Gleam to track referrals, entries, and key engagement metrics This approach combines awareness and feedback to create a well-tested, high-visibility launch.

Published on August 1, 2025

Top strategies for launching a video game include:

Running a pre-launch giveaway using video game release template
Building wishlist and email lists early
Partnering with influencers on Twitch, YouTube, or TikTok
Releasing exclusive early access or demo codes
Using Gleam to track referrals, entries, and key engagement metrics

This approach combines awareness and feedback to create a well-tested, high-visibility launch.