Build hype for your upcoming game with engaging social giveaways.
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New Video Game Release Giveaway Template
Build hype for your upcoming game with engaging social giveaways.
Embed your game trailer to the Feature Video area so visitors can see your game right away.
What This Template Does
This template is designed to support a new video game release by encouraging users to complete valuable engagement actions in exchange for entries. It helps developers and marketers connect with gamers, grow their launch audience, and generate excitement leading up to official release dates.
Template Features
- Drives engagement with your new video game before release
- Includes actions like watching trailers, joining Discord, or following on Twitch
- Supports Steam, YouTube, Vimeo, X, Discord & Facebook integrations
- Customisable feature video area to showcase gameplay footage
- Bonus entry options through social sharing and deep gameplay engagement
- Pre-configured prize and entry system
Benefits of This Template
- Generates early visibility and momentum for launch
- Collects leads and builds a loyal gaming audience
- Encourages players to interact with gameplay footage and content
- Increases Steam wishlists, Discord members, or Twitch followers
- Drives referral traffic and builds buzz around release dates
Who Should Use It
This template is ideal for:
- Indie developers launching their first or second title
- Game publishers planning a multi-platform release
- Twitch streamers or content creators promoting new collaborations
- Marketing teams planning a video game giveaway around a product launch
Integration Support
This template supports the following platforms:
These integrations help you maximise gamer engagement and hype across multiple channels.
Official Gleam Resources
- Prelaunch Campaign Guide
- Feature Video Setup Guide
- Contest Promotion Guide
- Steam Integration
- YouTube Action Docs
Frequently Asked Questions
Run a limited-access giveaway to test features, gather player feedback, and build hype. Click to learn how Gleam helps run game pre-launch campaigns.
Use Gleam to run a launch giveaway tied to key actions like wishlist adds, follows, and referrals. Click to see how to boost visibility and build momentum.
Integrations
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How to Set Up Your New Video Game Release Giveaway
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Select the New Video Game Release Template
Use this template to create a giveaway that supports your game’s release date strategy and boosts gamer engagement.
➡ Browse all launch templates -
Add Your Game as the Prize
Offer a copy of your new game, beta access, or exclusive launch merchandise to encourage real participation. -
Choose Entry Actions That Promote Gameplay
Let users earn entries by visiting your game page, watching the trailer, joining your Discord, playing on Steam, and following across platforms.
➡ View supported entry methods -
Customise the Campaign Design
Use artwork, logos, and screenshots from your game to create a giveaway that aligns with your game’s visual identity.
➡ Edit your campaign theme -
Feature Your Game Trailer
Embed your gameplay trailer using the Feature Video area so visitors can watch it directly inside the widget.
➡ Learn how to add a feature video -
Launch and Share Your Giveaway
Post your giveaway on X, Discord, and Steam communities to reach your gaming audience.
➡ Install the widget on your website or hosted page -
Draw a Winner Before or After Release
Use Gleam’s built-in draw system to select a winner fairly, either during pre-release to boost interest, or post-release to sustain engagement.
➡ How to draw winners
