When Should I Launch a Back to School Giveaway?

Q: When Should I Launch a Back to School Giveaway?

The ideal time to launch your back to school giveaway is late July through early September. Click to learn the best timing by region and audience type. Back to school campaigns should start when school shopping begins. In the U.S., late July through early September is peak season. Launch early to capture interest before families finalize their purchases. If targeting college students, you may want to extend into mid-September. Pairing your launch with a content calendar keeps your campaign timely and relevant. See back to school timing in our August Giveaway Guide

Published on June 10, 2025

Back to school campaigns should start when school shopping begins. In the U.S., late July through early September is peak season. Launch early to capture interest before families finalize their purchases.

If targeting college students, you may want to extend into mid-September. Pairing your launch with a content calendar keeps your campaign timely and relevant.

See back to school timing in our August Giveaway Guide

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Can I Promote a Back to School Sale With This Giveaway?

Yes — giveaways work great when paired with a school sale or discount offer. Click to discover how to increase conversions using a giveaway + sale combo.