What Is the Best Way to Promote a Black Friday Giveaway?
Start with the people who already know you, then let your entrants bring their friends.
- Email your list first. They already trust you, so they're the easiest entries you'll get.
- Post it on your social channels with the end date, and post again as the deadline gets close.
- Show it to site visitors with a banner or popup, so nobody has to go looking for it.
- Add the Viral Share Action (Pro Plan and above). Each entrant gets a link and earns entries when a friend enters through it, not for sharing alone.
- Launch before your sale starts, so the giveaway has time to spread before shoppers spend their budget.
Two templates do most of the setup. The Black Friday Giveaway template combines a prize, social Actions and email capture. The Black Friday Referral Giveaway template puts the referral Action front and centre.
We'd pick a prize your shoppers would buy anyway, such as store credit or your best seller. A generic gadget pulls in prize hunters who won't buy from you once the giveaway ends.
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When Should I Launch a Back to School Giveaway?
Launch your back to school giveaway before peak shopping starts to capture attention while purchase decisions are still open. Expand this FAQ to see ideal launch windows by country and how to plan your campaign timing.