How Can I Drive More Sales From Black Friday Traffic?

Give shoppers a deadline they can see, and catch the ones who are about to leave.

1. Pick your best Black Friday offer and give it a real end time. Show it on the product page and in the cart. (Only use a countdown if the deal really ends then. Shoppers notice a timer that resets.)
2. Create a Capture with a last-chance discount code, or start from the Black Friday Cart Abandon Coupon template. Keep the code smaller than your headline offer, so it doesn't undercut people who already bought.
3. In the Capture's rules, add the On Exit trigger so it only shows when someone moves to leave, and a Current URL rule so it only shows on product and cart pages.
4. Test it in a private window, then check your store's discount report after the first day. If hardly anyone uses the code, the offer is too small or the popup is on the wrong pages.

One popup per visit is plenty. Stack three and people close all of them.