What Is the Best Way to Turn Tumblr Engagement Into Site Traffic or Emails?
This setup needs the Pro Plan and above, because Subscribe to a Newsletter sits on Pro. Build one Competition with three Actions: a Tumblr Action to start, a visit to your site, then an email signup.
- Add a Tumblr Action such as Follow on Tumblr or Reblog a Post (Hobby Plan and above). Entrants sign in through the Gleam.io Tumblr app first.
- Add Visit a Page pointing at the page you want traffic on. On the Pro Plan and above, set After Visiting to Delay Before Completing or Ask a Question, so entrants actually look at the page.
- Add Subscribe to a Newsletter (Pro Plan and above) and choose a list from your connected email provider, so signups go straight to it.
- Give the visit and the signup more entries than the Tumblr Action. That tells entrants which steps matter to you.
If the email list is the main goal, make the Subscribe Action Mandatory. Entrants then have to complete it before the other Actions unlock. Anyone who skips it can't earn the Tumblr entries, so only do this when the email matters more than the reach.
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What’s the Difference Between a Traditional Discount and a Tiered Coupon?
A traditional discount gives everyone the same deal. A tiered coupon gives a bigger discount to people who complete more Actions.