How Do I Choose Prizes That Align with My Product or Service During Holidays?
Select prizes that complement your core offering and appeal to your audience — ideally reinforcing your brand’s value and use case.
The best holiday prizes are those that both excite your audience and reinforce your brand message. For example, if you sell fitness gear, your prize could include branded items like a yoga mat, resistance bands, and a 3-month subscription to a wellness app.
This strategy keeps your prize aligned with your brand and increases the chance that participants convert into customers. Avoid generic prizes like Amazon gift cards unless you can directly tie them to your product or campaign message.
Gleam lets you showcase your prize visually on your giveaway landing page, which helps boost perceived value and entry rates. You can also run A/B tests on different prize types to see what resonates most with your audience.
See Next Article
How Do I Host a Giveaway on My Blog Using Gleam?
Embed a Gleam widget directly into your blog post or use a hosted landing page to run a giveaway that tracks entries and actions automatically.