Does Commenting Help With Search Engine Rankings?

Comment systems like Disqus can positively impact SEO. Each new comment updates the content on your blog post, signaling freshness and engagement — two key ranking factors for search engines.

Comments also increase dwell time. When readers scroll through a discussion or reply to others, they spend more time on your page. This tells search engines that your content is valuable and keeps users engaged — often boosting organic rankings.

From a growth strategy perspective, it’s also a way to validate interest in a topic or feature. Product managers and growth teams can use comment data to inform what content, features, or offers resonate most.