Does Commenting Help With Search Engine Rankings?

Comment systems like Disqus can positively impact SEO because they keep your content active and evolving. Each new comment adds unique, user-generated text to the page, which signals freshness and ongoing engagement to search engines.

Comments also increase dwell time. When readers scroll through a discussion, read replies, or leave their own comment, they spend more time on the page. This behaviour indicates that the content is relevant and engaging, which can contribute positively to organic performance.

Beyond rankings, comments provide insight into user intent. Questions, feedback, and discussions reveal what readers care about most, helping content teams refine topics and product teams validate interest in features or ideas. This makes comments valuable not just for SEO, but for broader growth strategy.

Encouraging comments works best when the process is simple and visible. Clear prompts, open-ended questions, and active moderation help turn passive readers into participants without forcing interaction.

Gleam supports comment-driven engagement through the Disqus Comment Action. This action tracks when a user comments on a specific post and can be used to reward participation, unlock entries, or trigger follow-up actions tied to engagement.

Using comments strategically helps keep content fresh, surfaces valuable insights, and strengthens signals that search engines associate with high-quality pages.