Why Should I Run a Dry July Giveaway for My Brand?

Dry July giveaways connect your brand to wellness, social impact, and cause marketing. Click to discover the brand benefits of supporting alcohol-free campaigns.

Participating in Dry July shows your brand’s commitment to health, wellness, and purpose-driven campaigns. It helps build goodwill, engage new audiences, and generate valuable UGC.

You also tap into a national conversation with built-in awareness. Pair your campaign with a gallery, post-campaign recap, and cause-based messaging to extend its value.

For even more engagement, link the campaign to a charity or wellness partner.