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Dry July Challenge

​​Encourage your audience to get involved in the Dry July challenge with a video contest that promotes wellness and meaningful storytelling. This giveaway template is designed to help you collect, display, and reward alcohol free video submissions while driving engagement through public voting.

Dry July is a national campaign that challenges people to go alcohol free for the month of July to raise funds and awareness for people affected by cancer. It is a powerful opportunity to support wellness, drive engagement, and rally communities around a meaningful cause — whether you're an organisation, brand, or content creator.

Run a Dry July video contest to showcase how your audience is embracing the challenge. Use this giveaway template to collect video submissions from participants who have signed up to Dry July, and allow friends and family to vote for their favourite stories. Whether your goal is to promote healthy habits or increase visibility for fundraising, this campaign helps you make an impact during the month of July.

Participants can upload a video or share a link to content they've created — from alcohol free events to personal wellness stories. With Gleam’s gallery and voting features, you can highlight top entries and turn your community into powerful advocates for the cause.

Template Features

  • Supports video uploads and social media links
  • Optional public voting with moderation controls
  • GDPR-compliant email collection
  • Automatically creates a voting-enabled gallery
  • Flexible prize structure and multi-winner support
  • Designed for fundraising, wellness, and community campaigns

This campaign format is ideal for encouraging user-generated content and growing your audience while raising awareness.

Benefits of Running a Dry July Video Contest

A video contest during Dry July is a unique way to support health-first messaging while amplifying the stories of your community. You can use this platform to support a cause, increase brand reach, and showcase the efforts of individuals making a difference.

You will:

  • Support people affected by cancer through awareness and fundraising
  • Encourage video entries from participants living alcohol free
  • Let friends and family vote and share their favourite content
  • Promote the values behind the Dry July challenge
  • Strengthen your brand’s link to purpose-led campaigns

Whether your audience is participating to raise funds or simply joining the alcohol-free movement, this is a campaign that highlights action, not just intention.

Who Should Use This Template

This giveaway template is ideal for:

  • Health-focused brands and community organisations
  • Charities aligned with cancer support and Dry July fundraising
  • Content creators encouraging alcohol free living
  • Social impact campaigns looking to run video-based challenges

Use this format to run a campaign that inspires, engages, and supports change — from the workplace to the community center.

Integration Support

The template supports direct video uploads or linked submissions from YouTube, TikTok, and other platforms. You can moderate submissions and connect the campaign to a Gleam Gallery for public voting.

Learn how to build and manage a voting experience:

Frequetnly Asked Questions

What Is A Dry July Giveaway?

A Dry July giveaway challenges participants to go alcohol free and share their journey for a chance to win. Click to explore how this giveaway supports health and cause-driven marketing.

How Do I Run A Dry July Video Contest With Gleam?

Use Gleam’s Upload action to collect Dry July videos and enable voting to boost community support. Click to learn how to collect and showcase videos for your campaign.

Can I Use A Dry July Challenge Giveaway to Raise Funds?

Yes — use a Dry July giveaway to encourage fundraising while supporting cancer programs. Click to see how to integrate fundraising links and campaign goals.

What Kind Of Videos Should I Ask For In A Dry July Giveaway?

Ask participants to submit videos about going alcohol free, attending events, or sharing Dry July tips. Click to learn what content engages viewers and stays aligned with campaign goals.

Can Participants Vote In A Dry July Giveaway?

Yes — Gleam allows you to enable voting on video entries for your Dry July campaign. Click to see how community voting boosts reach and participation.


Help

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  1. Create Your Campaign
    Set a name, start and end dates, time zone, and clear terms and conditions. For Dry July, we recommend launching mid-June and closing around the end of July to allow time for both submissions and voting.

  2. Choose How Participants Will Enter
    Add an Upload action so users can submit a short video of themselves participating in Dry July. You can also allow submissions via YouTube or TikTok links. Use custom fields like title or description to capture entry context.

  3. Enable Gallery Voting (Optional)
    Connect your competition to a Gleam Gallery and enable voting. You can control whether voting requires login, set a vote limit, or hide vote counts. This helps turn the campaign into a community-driven contest.

  4. Add Supporting Actions
    Include bonus actions like “Join Our Mailing List,” “Refer a Friend,” or “Follow Us on Instagram” to maximise reach and encourage social sharing alongside entries.

  5. Customise the Look and Feel
    Upload campaign visuals and edit the landing page copy. You can use a clean video showcase layout with your brand colours and messaging tied to the Dry July mission.

  6. Decide How Winners Are Chosen
    You can award prizes based on public votes, manual selection, or a random draw among approved entries. Just make sure your terms explain the selection process clearly.

  7. Finalise Your Campaign URL and Settings
    Set the campaign key (the end of your Gleam URL) and test the flow. Add any integrations you need, like email sync or tracking pixels.

  8. Launch and Promote Your Challenge
    Share your campaign on your website, email list, and social media. Encourage video sharing with hashtags and promote the voting gallery to drive participation and exposure.

Pro
Dry July Challenge

Dry July Challenge

​​Encourage your audience to get involved in the Dry July challenge with a video contest that promotes wellness and meaningful storytelling. This giveaway template is designed to help you collect, display, and reward alcohol free video submissions while driving engagement through public voting.

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