How Do I Run a Dry July Video Contest With Gleam?

Question

Accepted Answer

Use Gleam’s Upload action to collect Dry July videos and enable voting to boost community support. Click to learn how to collect and showcase videos for your campaign.

A Dry July video contest invites participants to share short clips about their alcohol-free journey. Using Gleam’s Upload action, you can collect video files (or video links), capture personal stories, and turn individual progress into a shared, motivating experience.

View Template

Step 1: Create your campaign
Set your campaign name, dates, time zone, and terms. For Dry July, launch in mid-June and close around the end of July to allow time for submissions and optional voting.

Step 2: Choose how participants enter
Add an Upload action so users can submit short videos. You can also accept YouTube or TikTok links. Use custom fields like a title or description to capture context behind each entry.

Step 3: Enable gallery voting (optional)
Connect your competition to a Gleam Gallery and turn on voting. You can require login, set vote limits, or hide vote counts to shape how the community participates. You may reward the video with the most votes or combine voting with judging.

Step 4: Add supporting actions Include bonus actions such as joining a mailing list, referring a friend, or following on social channels to extend reach alongside video entries.

Step 5: Customise the look and feel Upload visuals, edit landing-page copy, and apply brand colours. A clean, video-first layout helps entries stand out while reinforcing the Dry July mission.

Step 6: Decide how winners are chosen Select public voting, manual judging, or a random draw among approved entries. Clearly explain the selection method in your terms.

Step 7: Finalise settings and test Set your campaign URL, review integrations (email sync, tracking), and test the full flow before launch.

Step 8: Launch and promote Share the campaign across your site, email list, and social channels. Encourage participants to share their videos and promote the voting gallery to drive momentum.

Running a structured video contest keeps participation focused, highlights real stories, and turns Dry July into a community-driven challenge with lasting impact.