How Do Giveaways Fit Into a Successful Marketing Plan?
Giveaways support your marketing plan by driving acquisition, engagement, and retention — when tied to clear campaign goals and tracked properly.
To be truly effective, giveaways must serve a purpose within your broader marketing strategy. That could include lead generation, customer activation, growing your social audience, or even launching a product. Defining your goals upfront makes it easier to measure success.
Build giveaways into your campaign calendar, especially around key events or seasonal moments. Assign roles within your team, define entry actions, and use performance data to refine your next campaign. Treat giveaways like you would any other campaign — with goals, assets, and KPIs.
Gleam helps you align giveaways with these broader goals. You can create multi-step campaigns, track performance across channels. Gleam integrates smoothly with your email or CRM platforms to continue nurturing leads after the contest ends.
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How Do I Choose Prizes That Align with My Product or Service During Holidays?
Select prizes that complement your core offering and appeal to your audience — ideally reinforcing your brand’s value and use case.