Can Running Giveaways During Specific Holidays Help Increase Sales?

Holiday periods like Valentine’s Day, Black Friday, and Mother’s Day offer a natural opportunity to run themed giveaways. During these times, customers are already primed to spend — and a well-timed promotion gives them an extra incentive to take action.

For example, an apparel brand using Gleam ran a Mother’s Day giveaway that grew their email list by 28% in one week and drove a spike in conversions. Giveaways work well when tied to seasonal trends, as they feel timely, relevant, and easy to promote on social or email.

You can launch themed campaigns using Gleam templates or run flash giveaways that create a sense of urgency. Either way, aligning with holidays increases visibility and taps into stronger buyer intent.