How Do I Promote DLC Effectively?

Question

Accepted Answer

Promote DLC through reward campaigns, exclusive unlock codes, and influencer collaborations to build anticipation and engagement.

To promote DLC effectively:

Run reward campaigns: Use the DLC Unlock Reward Template to let players unlock codes by completing specific actions.

Collaborate with creators: Partner with streamers or influencers to showcase DLC gameplay.
Offer early access: Reward loyal players or newsletter subscribers with advance DLC access.
Leverage social channels: Promote with hashtags, video previews, and gameplay clips.
Bundle promotions: Pair the DLC with base game discounts to attract new users.

This approach encourages both engagement and conversions, keeping your player base active between major releases.