How Can I Use Reddit to Grow My Business?
Use AMA threads, targeted giveaways, subreddit engagement, and content that solves real problems to build trust and grow your brand on Reddit.
Reddit works best when you become part of the community. Instead of pushing your brand, focus on providing value. Run an AMA (“Ask Me Anything”) to share founder insights, post helpful guides in relevant subreddits, and comment on threads related to your niche.
You can also use Gleam Reddit giveaways to collect leads and generate buzz. Or offer new users a Reddit-only discount with a Capture form embedded in your landing page or blog.
Pair this with a helpful post on r/smallbusiness or r/startups explaining how your offer helps Reddit users. This positions you as a contributor, not a spammer, and helps build long-term brand equity.
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What’s the 90/10 Rule on Reddit?
The 90/10 rule means 90% of your Reddit activity should be non-promotional, while only 10% should promote your product or service.