What’s the 90/10 Rule on Reddit?

Question

Accepted Answer

The 90/10 rule means 90% of your Reddit activity should be non-promotional, while only 10% should promote your product or service.

Reddit communities value authenticity and contribution over self-promotion. That’s where the 90/10 rule comes in: 90% of your posts and comments should offer genuine help, insights, or entertainment — with only 10% focused on linking to your own site, product, or giveaway.

This unspoken rule keeps Reddit valuable for users and ensures brands don’t flood the platform with spam. It also helps your business avoid bans or being flagged by moderators.

When you follow this approach, users are more likely to engage with your offers — such as a Reddit-exclusive discount code or giveaway — because you’ve earned their trust first.