Should I Include Giveaways in a Marketing Plan Regularly?
Yes — running giveaways consistently helps you build brand momentum, keep audiences engaged, and align campaigns with long-term marketing goals.
While one-off giveaways can generate short-term buzz, scheduling them regularly throughout the year maximizes impact. Consider running a giveaway quarterly, with each aligned to a product launch, seasonal campaign, or customer appreciation initiative.
Consistent campaigns help you re-engage existing followers while bringing in new leads. They also give your marketing team regular touchpoints to collect data, test messaging, and promote offers — improving overall campaign performance over time.
With Gleam, you can plan giveaways in advance, automate entry actions, and even duplicate past campaigns to save time. This allows you to maintain a rhythm that drives engagement and supports your broader marketing strategy.
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How Do Giveaways Fit Into a Successful Marketing Plan?
Giveaways support your marketing plan by driving acquisition, engagement, and retention — when tied to clear campaign goals and tracked properly.