Should I Include Giveaways in a Marketing Plan Regularly?

While one-off giveaways can generate short-term buzz, scheduling them regularly throughout the year maximizes impact. Consider running a giveaway quarterly, with each aligned to a product launch, seasonal campaign, or customer appreciation initiative.

Consistent campaigns help you re-engage existing followers while bringing in new leads. They also give your marketing team regular touchpoints to collect data, test messaging, and promote offers, improving overall campaign performance over time.

With Gleam, you can plan giveaways in advance, automate entry actions, and even duplicate past campaigns to save time. This allows you to maintain a rhythm that drives engagement and supports your broader marketing strategy.