Is Facebook Messenger Good for Marketing?

Yes, Facebook Messenger has high open rates and click-throughs. Click to learn how Messenger can boost your marketing performance.

Facebook Messenger is a powerful marketing tool thanks to its high open rates, fast delivery, and direct engagement. It's especially effective for:

  • Abandoned cart recovery
  • Flash sale notifications
  • Giveaway reminders or bonus entry nudges
  • Conversational onboarding flows

Gleam integrates with Messenger via the messenger subscribe action, allowing you to collect subscribers as part of your campaign and re-engage them later.