What Is the Best Way to Promote a May Fitness Challenge?

Launch in April and use spring themes and social posts. Click for timing tips, seasonal messaging, and community growth strategies.

May is a prime month for fitness campaigns. Start promoting in late April with transformation-driven messaging like “Summer Ready” or “Spring Into Shape.”

Use Gleam to set up daily check-ins, referral rewards, or a video submission contest that shows real community engagement. Offer activewear, health kits, or coaching sessions as prizes.

Build momentum with hashtags, influencer collabs, and email campaigns — then amplify with Gleam’s built-in sharing tools.