Running a fitness challenge that features a video contest is one of the most effective ways to engage your audience and amplify your brand visibility.
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Fitness Challenge Video Contest
Running a fitness challenge that features a video contest is one of the most effective ways to engage your audience and amplify your brand visibility.
With Gleam, you can launch a video-based campaign where users complete your fitness challenge and submit their video entry through Instagram, Twitter, Facebook, or YouTube.
Participants get a fun, shareable experience — and you get valuable user-generated content that builds social proof and inspires others to join in. These types of contests have strong viral potential as friends, followers, and communities rally around each submission.
You can even enable voting using a public Gallery to let your audience choose their favourite entries and drive even more engagement for your fitness business.
Create a branded hashtag to help track and promote your fitness challenge across social media platforms.
Template Features
- Video submission via Facebook, Instagram, Twitter, or YouTube
- Optional public voting using a Gleam Gallery
- Mobile-friendly entry and upload process
- Built-in fraud prevention and moderation controls
- Auto-collection of user data and entry stats
- GDPR-compliant and easy to embed
Benefits
- Drive brand awareness with engaging video content
- Increase reach through participant sharing
- Gather video submissions for marketing use
- Showcase top entries on your website or social media
- Create an interactive experience for fitness fans
- Generate buzz around a new product, launch, or fitness goal
Who Should Use It
This template is ideal for:
- Fitness influencers or trainers launching a branded challenge
- Gyms and wellness brands promoting a new program or app
- Health products looking to generate content and community
- Lifestyle or athletic brands engaging a broader audience
- Businesses wanting a high-engagement video contest format
Integration Support
- Collect videos from YouTube, Instagram, Facebook, or Twitter
- Promote with social media, email, or embedded links
- Integrate with your CRM or email list provider
- Add tracking pixels or UTM for analytics
- Use built-in vote moderation and anti-spam features
Official Gleam Documentation
Frequently Asked Questions
Define a goal, timeline, and rules, then use Gleam to manage entries and referrals. Click to follow a full step-by-step launch plan.
Build daily goals, track progress, and offer rewards. Click to see a sample structure and tools to host your own 30-day challenge.
Help
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How to Set Up This Fitness Challenge Video Contest Template
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Set Your Campaign Goal
Decide whether your video contest will focus on engagement, user-generated content, or product awareness. Choose a challenge that suits your brand. -
Customise Entry Actions
Add a Submit a Video action to allow participants to upload their fitness videos from supported platforms.
➡ Explore all actions -
Design the Campaign
Style your contest with branded visuals, clear instructions, and motivational copy to encourage users to enter your fitness challenge.
➡ Design your capture -
Add Entry Restrictions or Conditions
Clarify what qualifies as a valid entry, add age or location restrictions, and publish your terms and conditions to ensure transparency. -
Install or Host the Contest
Embed the campaign on your website or blog, or share the standalone link via your newsletter and social media platforms.
➡ Installation methods -
Promote the Contest Across Channels
Use social posts, reels, influencer partnerships, and hashtags to drive entries and showcase top videos. Consider running paid ads for extra reach. -
Draw and Announce a Winner
Pick a winner manually or through voting, then announce your video contest results on all platforms to close the campaign with impact.
➡ Draw winners
Similar Templates
Running a fitness challenge that features a video contest is one of the most effective ways to engage your audience and amplify your brand visibility.