Can I Promote a Back to School Sale With a Giveaway?
Giveaways work especially well when paired with a back-to-school sale because they serve two different but complementary goals. The giveaway attracts attention and engagement, while the sale converts that interest into purchases.
A common approach is to promote a time-limited discount—such as 10–15% off school supplies—alongside the giveaway. This gives participants an immediate reason to browse your products, even if they don’t win the prize.
You can also extend value beyond the main winner. Many brands reward non-winners with coupon codes, offer bundle discounts to entrants, or announce the sale directly on the entry confirmation screen. This ensures the campaign drives revenue, not just entries.
Back-to-school giveaways are flexible by design. You can:
- Offer school supplies, apparel, or gear as themed prizes
- Ask users to join your newsletter, follow on social, or refer friends
- Run UGC contests, quizzes, or surveys tied to school needs
- Build buzz around seasonal collections or limited promotions
This approach works because it aligns urgency (the school season) with incentives (the giveaway), while keeping the buying path clear.
For inspiration on how other brands combine giveaways with school-season promotions, see real examples in our School’s Back Sale Guide.