How To Promote Exclusive (Gated) Content

Question

Accepted Answer

Promote exclusive content where intent is highest—on key pages, via on-site prompts, and across owned channels. Open to see a quick 5-step plan.

Place It Where Intent Lives Feature your content bonus on product, pricing, and blog pages with clear “what you get” messaging. Enable the gate using the Gated Content Widget.

Use Targeted On-Site Prompts Trigger a contextual prompt (e.g., exit or time delay) only for users who haven’t unlocked access yet.
Share Across Owned & Social Channels Announce the drop via email, social, and community posts. Tease the outcome (template, checklist, tutorial) rather than the gate itself.
Add It To Journeys Insert the offer into welcome flows and post-purchase emails to deepen engagement with relevant, time-boxed unlocks.
Measure & Iterate Track views, unlock rate, and downstream actions. Refresh the content bonus or reduce required steps if conversion stalls.