What Is a Charity Giveaway?

A charity giveaway is a promotional campaign where participation triggers a donation to a cause. Expand to learn how this win-win strategy boosts both awareness and impact.

A charity giveaway is a campaign where brands encourage participation by pledging to donate to a charitable cause for every entry or milestone reached. It can be structured as a vote-driven contest, a UGC submission, or a traditional giveaway with a charitable twist.

These campaigns build emotional connection, enhance your brand's social impact, and help raise funds or awareness for nonprofits. You can launch your own fundraising campaign with Gleam and use built-in tools to drive meaningful engagement and measurable impact.