What Is Co-Marketing and Why Should I Use It?

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Co-marketing is a strategy where two or more brands team up to run a shared campaign, such as a giveaway or webinar. Click to expand and discover how to reach new audiences through collaboration.

Co-marketing is when two or more businesses work together to promote a shared campaign. This can include a giveaway, webinar, product bundle, or content exchange.

The goal is mutual benefit: each brand leverages the other’s audience, increases reach, and shares costs or resources. You can run a partner giveaway with Gleam in minutes, using shared actions, tracking, and branded landing pages.

Co-marketing works especially well for ecommerce, SaaS, or content brands looking to grow without additional ad spend.