What Is a Dry July Giveaway?

Dry July is a health-focused campaign encouraging people to go alcohol free during the month of July. A Dry July giveaway taps into this movement by inviting users to join the challenge and share their experience.

Brands and non-profits can use this to support people affected by cancer, promote wellness, and gather inspiring stories. The format often includes a prize for the most engaging story or highest fundraiser.

Dry July campaigns can be run with Gleam’s user-generated content tools or donation-focused contests.