What Is a Dry July Giveaway?
Dry July is a health-focused campaign that encourages participants to give up alcohol for the month of July. A Dry July giveaway builds on this movement by inviting people to join the challenge and share their experience, progress, or motivation as part of a structured campaign.
Brands and non-profits use Dry July giveaways to promote wellness, raise awareness for cancer support initiatives, and create space for meaningful personal stories. These campaigns often focus on participation and impact rather than volume, making them ideal for cause-driven engagement.
Dry July giveaways commonly reward the most compelling story, the highest fundraiser, or consistent participation throughout the month. This approach keeps the focus on effort and purpose, aligning the giveaway with the values behind the campaign.
Gleam makes it easy to run a Dry July giveaway by collecting user-generated content, tracking participation, and supporting donation-focused contests. This allows organizers to manage entries, highlight stories, and reward participants in one place.
Dry July campaigns can be run with Gleam’s user-generated content tools or donation-focused contests, giving you flexibility to focus on storytelling, fundraising, or both.
Maximize Dry July impact:
Invite participants to share weekly updates, spotlight stories throughout the month, and celebrate outcomes at the end of July. This keeps momentum strong and turns individual efforts into a shared, motivating experience.