How Far in Advance Should I Promote My Super Bowl Giveaway?

Q: How Far in Advance Should I Promote My Super Bowl Giveaway?

Promote your Super Bowl giveaway 2–4 weeks in advance, with a big push in the week before the game. Click for a proven timeline. To maximise entries: Launch your contest 2–4 weeks before the Super Bowl to build awareness. Increase promotion 7–10 days before the game when hype is highest. Send countdown reminders in the final 48 hours. On game day, run live updates and last-minute referral incentives. Following the Contest Promotion Guide ensures your sweepstakes gets consistent visibility leading up to the event.

Published on September 2, 2025

To maximise entries:

Launch your contest 2–4 weeks before the Super Bowl to build awareness.
Increase promotion 7–10 days before the game when hype is highest.
Send countdown reminders in the final 48 hours.
On game day, run live updates and last-minute referral incentives.

Following the Contest Promotion Guide ensures your sweepstakes gets consistent visibility leading up to the event.