When Should I Start a Christmas Giveaway Campaign?
Start your Christmas giveaway 2–3 weeks before the holiday rush. Expand to learn ideal timing strategies based on your goals.
For best results, launch your Christmas giveaway between late November and early December. Here’s why:
- Lead Time: Starting early allows you to collect more entries and build your email list before final sales
- Engagement: Mid-December is ideal for 12-day giveaways that lead into the holidays
- Momentum: Aligning your campaign with your Black Friday and Cyber Monday promotions helps maintain marketing consistency
Use Gleam’s scheduling tools to plan your entire campaign in advance, and enable daily bonuses to drive retention.