Why Should I Host an April Fools Day Contest?
Hosting an April Fools Day contest boosts engagement by tapping into humour and viral social sharing.
April 1st is one of the most shareable dates on the internet. Hosting a video contest that aligns with the humour and energy of the day helps your brand stay relevant.
It gives users a reason to engage with your content and encourages them to promote your brand through entertaining video entries.
This format is especially effective on social media, where viral content and laughter travel fast. You can promote your April Fools contest across social platforms using Gleam’s integrations.