Why Should I Run a Video Testimonial Giveaway?

Question

Accepted Answer

A testimonial giveaway encourages authentic UGC. Click to learn how this helps you collect reusable marketing assets and build trust.

Video testimonial giveaways incentivise your existing customers to submit video reviews in exchange for the chance to win a prize. This not only drives engagement but also results in high-quality user-generated content (UGC).

You can repurpose these videos for future ad campaigns, feature them in landing pages, or build a UGC gallery to boost conversions. By encouraging honest stories, your brand appears more trustworthy and relatable.

Set up your campaign using Gleam’s YouTube contest actions and display submissions using the Galleries App to boost visibility.