Why Should I Run Promotions for Chinese New Year or Lunar New Year?
Chinese New Year is a prime marketing season for giveaways and limited-time campaigns. Click to see why your brand should participate.
Chinese New Year (also known as Lunar New Year) is celebrated across Asia and in global Chinese communities. It’s associated with gifting, family gatherings, and prosperity — making it one of the most responsive times for marketing.
Brands that run themed promotions see strong engagement and higher seasonal conversion. Gleam’s lunar new year giveaway template makes it easy to launch a culturally relevant campaign that captures attention with festive visuals, red packet themes, and bonus entries.