Celebrate the Lunar New Year and tap into the festive energy of the Spring Festival with this themed Lunar New Year giveaway template.
Celebrate the Lunar New Year and tap into the festive energy of the Spring Festival with this themed Lunar New Year giveaway template.
Whether you are running a seasonal promotion, launching red envelope campaigns, or offering special prizes, this giveaway template is perfect for driving engagement, generating leads, and boosting sales during one of the most culturally significant periods of the year.
Running a Chinese New Year giveaway helps you honour traditional Chinese customs while showcasing your products in a way that encourages community, generosity, and good fortune. Offer gifts like exclusive products, year gift ideas, or vouchers to celebrate the days of the first month on the lunar calendar.
🎉 The Lunar New Year typically falls between late January and mid-February, depending on the Gregorian calendar. To maximise impact, launch your giveaway 10–14 days before the New Year and run it through the 15 days of celebrations until the full moon.
This template is ideal for:
Chinese New Year is a prime marketing season for giveaways and limited-time campaigns. Click to see why your brand should participate.
Start your campaign 10–14 days before the Chinese New Year. Click to learn the best window for launching your seasonal giveaway.
Great prizes include red envelopes, gift bundles, festive merch, and cultural tokens. Click for giveaway prize ideas that drive engagement.
Choose the Right Entry Actions
Use newsletter signups, hashtag uploads, and viral shares to drive engagement
➡ Explore entry actions
Customise Your Campaign Design
Include festive visuals like fireworks, gold coins, lanterns, and zodiac imagery
➡ Design your capture
Highlight Seasonal Timing
Mention when the Chinese New Year begins and how long the giveaway will run
Choose Culturally Relevant Prizes
Red envelopes, tea sets, home decor, or themed gift cards work great
Promote Across All Social Media Platforms
Announce the campaign with themed social media posts, countdowns, and blessings
Share Entries to Build Momentum
Encourage people to tag friends or post their Chinese New Year celebration photos
Announce the Winners and Offer a Final Blessing
Reveal winners just after the full moon to close out the 15 days of celebrations
➡ Announcing Winners
Celebrate the Lunar New Year and tap into the festive energy of the Spring Festival with this themed Lunar New Year giveaway template.