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Lunar New Year Giveaway Template

Celebrate the Lunar New Year and tap into the festive energy of the Spring Festival with this themed Lunar New Year giveaway template.

Whether you are running a seasonal promotion, launching red envelope campaigns, or offering special prizes, this giveaway template is perfect for driving engagement, generating leads, and boosting sales during one of the most culturally significant periods of the year.

Running a Chinese New Year giveaway helps you honour traditional Chinese customs while showcasing your products in a way that encourages community, generosity, and good fortune. Offer gifts like exclusive products, year gift ideas, or vouchers to celebrate the days of the first month on the lunar calendar.

Tip

🎉 The Lunar New Year typically falls between late January and mid-February, depending on the Gregorian calendar. To maximise impact, launch your giveaway 10–14 days before the New Year and run it through the 15 days of celebrations until the full moon.

Template Features

  • Pre-built festive giveaway structure
  • Actions that reflect holiday spirit, like sharing blessings or shopping for family members
  • Mobile-optimised entry experience
  • Built-in viral sharing for extended reach
  • Fully customisable text and imagery to match your Lunar New Year celebrations

Benefits

  • Engage both new and returning customers during peak seasonal traffic
  • Boost visibility by encouraging users to tag photos and share your contest
  • Build your email list with themed opt-ins
  • Generate buzz around limited-time offers and spring festival bundles
  • Support culturally relevant campaigns that resonate with Chinese culture

Who Should Use It

This template is ideal for:

  • E-commerce brands running Lunar New Year promotions
  • Retailers offering good luck gifts, vouchers, or bundles
  • Global brands seeking to connect with Chinese New Year celebrations
  • Local businesses celebrating the year of the snake, tiger, or other zodiac years
  • Influencers and creators running giveaways during the year festivals

Integration Support

Official Gleam Documentation

Frequently Asked Questions

Why Should I Run Promotions For Chinese New Year Or Lunar New Year?

Chinese New Year is a prime marketing season for giveaways and limited-time campaigns. Click to see why your brand should participate.

When Should I Start My Chinese New Year Giveaway?

Start your campaign 10–14 days before the Chinese New Year. Click to learn the best window for launching your seasonal giveaway.

What Are The Best Giveaway Gifts For Chinese Or Lunar New Year?

Great prizes include red envelopes, gift bundles, festive merch, and cultural tokens. Click for giveaway prize ideas that drive engagement.

Can I Run A Chinese New Year Giveaway Even If My Business Is Not In China?

Yes — Lunar New Year is celebrated globally. Click to see why it’s relevant even for businesses outside China.

How Do I Promote A Lunar New Year Giveaway Effectively?

Use festive visuals, social media, and referral actions. Click to learn how Gleam helps you reach new users during Lunar New Year.


Help

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How to Set Up This Lunar New Year Giveaway Template

  1. Choose the Right Entry Actions
    Use newsletter signups, hashtag uploads, and viral shares to drive engagement
    Explore entry actions

  2. Customise Your Campaign Design
    Include festive visuals like fireworks, gold coins, lanterns, and zodiac imagery
    Design your capture

  3. Highlight Seasonal Timing
    Mention when the Chinese New Year begins and how long the giveaway will run

  4. Choose Culturally Relevant Prizes
    Red envelopes, tea sets, home decor, or themed gift cards work great

  5. Promote Across All Social Media Platforms
    Announce the campaign with themed social media posts, countdowns, and blessings

  6. Share Entries to Build Momentum
    Encourage people to tag friends or post their Chinese New Year celebration photos

  7. Announce the Winners and Offer a Final Blessing
    Reveal winners just after the full moon to close out the 15 days of celebrations
    Announcing Winners

Pro
Lunar New Year Giveaway Template

Celebrate the Lunar New Year and tap into the festive energy of the Spring Festival with this themed Lunar New Year giveaway template.

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