Why Use a DLC Reward Campaign Instead of a Standard Promotion?

Unlike standard advertising, DLC reward campaigns create a two-way interaction between developers and players.

Key advantages:

• Encourage players to complete valuable engagement actions.
• Collect first-party audience data through social logins or signups.
• Build long-term loyalty by rewarding community participation.
• Extend your game’s lifecycle with ongoing engagement and cross-promotion.

Running DLC reward campaigns through Gleam provides measurable outcomes while delivering immediate value to your players.