Why Did My Giveaway Get Lots of Entries but No Conversions?
You may be attracting the wrong audience. Poor targeting or irrelevant prizes lead to low-quality entries that do not convert. Click to see how better targeting and prize alignment fixes the problem.
Big entry numbers are only impressive if they lead to results. If your giveaway pulls in lots of freebie seekers who do not match your customer profile, expect poor ROI.
The issue often lies in offering a generic prize (like an iPhone or Amazon card) or promoting through viral sweepstakes directories that have no connection to your niche.
Fix this by refining your entry actions, choosing a prize that fits your brand, and targeting your campaign using channels like segmented email, interest-based social ads, or communities with shared values. Gleam allows segmented actions based on user source or referral.
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How Can I Measure the Success of a Coupon Campaign?
Track redemption rate, list growth, and post-click sales to evaluate campaign success. Click to see how to track coupon ROI using real-time tools.