Why Did My Giveaway Get Lots of Entries but No Conversions?

Most of the time it's the prize. A giveaway for an iPhone or a big gift card pulls in prize hunters who'd enter anything, and they don't buy from you afterwards. Sweepstakes directories and broad paid traffic make it worse.

Here's what we'd check, in order:

  1. Your prize. Would someone who doesn't care about your brand still want it? Swap it for your own product, a bundle or store credit.
  2. Your Actions. The Actions report shows what entrants actually did. If most only followed you, add a Visit to a product page or a Question about what they'd buy.

Competition reporting showing entries and completed actions

  1. Your traffic. Cut directories and untargeted ads, and promote where your customers already are.
  2. Your markets. If you only ship to some countries, use Include or Exclude locations on the Pre-Entry tab (Pro Plan and above). A line in your Terms & Conditions alone doesn't stop entries.

Then follow up. We'd email every entrant who didn't win a discount code, because they've just told you they want what you sell.

  Learn How to Get High Quality Leads

See Next Article

Can I Show Poll Results in Real Time?

After they answer, not live. Single Choice, Multiple Choice and Choose Image questions can show each voter the tally as it stood when they voted.