How Do I View Rewards Campaigns Impressions?
Impressions represent the number of individual visitors who have viewed your Rewards campaign. Gleam counts one view per user within a 24-hour period, ensuring impressions reflect unique daily visibility.
To view your Rewards campaign impressions:
- Open your Rewards campaign and go to the Reporting tab.
- The Reporting tab displays a visual overview of your campaign’s performance from start to finish.
- The total number of impressions appears in the top-left corner of the performance chart.
- To see daily impressions, hover your mouse over the individual data points on the graph.
You can refine the data by adjusting the date range. Use the dropdown selector in the top-right corner of the Reporting tab to analyse specific periods, compare timeframes, or measure performance during promotions.
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How Can I Measure the Success of a Coupon Campaign?
Count views and claims in Gleam, redemptions in your store, then divide redemptions by claims. That's the number that tells you if the offer worked.