What’s the Difference Between a Survey and a Rating?
Surveys collect detailed feedback; ratings give quick sentiment scores. Click to see when to use each to understand your audience better.
A rating is typically a simple 1–5 star or thumbs-up interaction—it tells you how someone feels but not why. A survey includes structured questions that gather deeper context. Use ratings to measure satisfaction at scale. Use surveys to collect contact info, detailed opinions, and qualitative feedback. You can combine surveys and ratings using Gleam capture tools to gather both quick and in-depth insights from your audience.