What Is More Cost-Effective: a Survey Contest or a Regular Survey?
Traditional cold surveys rely on outbound traffic or paid panels, which can be expensive and yield low engagement.
By contrast, a survey giveaway using Gleam incentivises users to submit genuine responses, opt into your list, and even refer friends — lowering your cost per lead and increasing data quality.
You also retain control over targeting and can repurpose entries for future campaigns, making this approach far more ROI-friendly.
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How Do I Track Referrals in a Giveaway?
Gleam creates unique referral links and tracks new entries tied to each participant. Click to expand and learn how viral sharing is measured.