How to Run a Survey With Gleam
Reward survey completions, run a survey giveaway, ask the NPS question for an entry, and promote your survey with a popup.
• Reward people for completing your survey
• Run a survey giveaway to reach a bigger audience
• Ask the NPS question inside a giveaway with the NPS Survey action
• Use Gleam's Question Actions or connect Typeform
• Promote your survey with popups, emails, and social posts
A survey link on its own gives people little reason to click. A reward or a chance to win gives them one.
Gleam lets you attach that reward to the survey itself, through Rewards, Giveaways, and Captures.
Gleam customers collect about 13,600 answers to their own questions a day through the Answer a Question action, gathering survey feedback right inside a campaign.
Source: Gleam campaign data. [VERIFY: source year, currently shown as 2021/25]
This guide covers four setups: a survey reward, a survey giveaway, an NPS question inside a giveaway, and a popup that promotes your survey.
Each works well after a purchase, a product launch, or an event, when you need feedback quickly. Our Online Sweepstakes Guide shows the same Question Actions used to engage an audience.
A reward-based survey gives every respondent something back, such as a discount code, bonus content, or early access.
Use it for post-purchase surveys, customer satisfaction polls, or product research where you need a high completion rate.
• Go to Rewards → Setup
• In How To Redeem, add an Answer a Question or Typeform action to collect survey responses
• Configure your reward in the Reward Setup tab, choose a Coupon, Redirect, File Download, or Message
• Add a thank-you message or redirect in Post-Redemption
• Customize your branding, colors, and messaging in Design
• Save and publish your campaign
A giveaway adds reach. People enter for a chance to win by completing your form, and bonus actions or referrals bring in their friends.
Use it for brand awareness, market research, or community feedback.
Among 6,389 Gleam giveaways that reached 10,000+ entrants, those with prizes worth under $250 had a median of about 14,000 entrants.
Source: Gleam prize analysis, 2026. [VERIFY: replace with the median for all sub-$250 giveaways, without the 10,000+ filter]
• Go to Competitions → Setup
• Open the Pre-Entry tab to collect responses before entry
• Add Custom Fields such as text, multiple choice, or dropdowns for your survey
• In How To Enter, add the NPS Survey action and bonus actions like Follow, Visit Website, or Share
• Set your prize details and draw method in the Prizes tab
• Customize visuals and copy in Design, then publish your campaign
If you only need one number, skip the full form. The NPS Survey action asks entrants how likely they are to recommend you on a scale of 0 to 10. They pick a score and can tell you why in an optional box.
Answering earns an entry, so it sits next to your other entry actions without slowing anyone down. You set:
- The question, for example "How likely are you to recommend Kettle & Crumb to a friend?"
- Optional instructions above the scale, such as why you are asking
- How many entries an answer is worth
- Whether it is Mandatory, locked until other actions are done, or open again every day with Daily Entry
The NPS Survey action is available on the Pro plan and above. The NPS Survey Action Docs cover every setting.
Use Gleam Captures to show your survey at the right moment: on exit intent, after a purchase, or when someone scrolls through a key page.
A small popup or banner reminds visitors to share feedback without blocking what they came to do.
• Go to Captures → Setup and choose Floating → Text
• Write a short message inviting users to complete your survey and set the button label (e.g. Complete Survey)
• In the Post Capture tab, set Behaviour to Open new tab/window
• Paste your survey link in the Redirect URL field
• Adjust triggers and targeting in Display Rules (e.g. exit intent, after purchase, or key pages)
• Customize styling in Design, then save and publish your popup
You can run more than one of these at once. Run a giveaway that leads into a follow-up reward, or promote your survey giveaway through an on-site popup.
• Go to Captures → Setup and create a new popup or banner
• Choose a layout such as Floating → Text or Fullscreen → Image
• Write a short message inviting users to complete your survey or giveaway
• In Post Capture, set Behaviour to Open new tab/window
• Paste your campaign link (from your Reward or Competition) into the Redirect URL field
• Customize button text, colors, and font in the Customisation tab
• Set timing and targeting under Capture Settings (exit intent, scroll depth, or key pages)
• Publish your Capture and track impressions, clicks, and completions from your dashboard
- Keep surveys short and mobile-friendly
- Match the incentive to what your audience values
- Tell people how you will use their answers
- Promote the survey on more than one channel
- Use a reward for quality answers and a giveaway for volume
Mix question types. Scales and multiple choice give you numbers you can compare over time. Open questions give you the reasons behind them, which is why the NPS Survey action pairs its 0 to 10 scale with an optional "why" box.
Run the same core questions in every survey so you can compare results from one campaign to the next.
Start collecting more survey responses with Gleam's Rewards and Giveaways.
Learn how to turn customer feedback into testimonials and trust signals in our blog post Collect Customer Reviews: Best Practices.
Net Promoter Score (NPS) measures customer loyalty by asking how likely people are to recommend you on a scale of 0 to 10. Your score is the percentage of promoters minus the percentage of detractors.
Use Gleam’s Native Typeform Integration to automatically verify survey completions. Click to learn how verification works.
Surveys should be under 10 questions and take less than 3 minutes to complete. Expand this FAQ to learn how survey design affects results.
Survey responses provide valuable insights that help businesses improve products, service, and satisfaction. Expand this FAQ to see why gathering structured feedback is so important for growth.
A rating gives you a quick score, such as 1 to 5 stars. A survey asks several questions to explain that score. Use ratings to measure at scale and surveys to understand why.
Survey contests cost less per response and generate better quality leads compared to cold surveys. Click to see how you can drive insights and grow your list at the same time.
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