How to Run a Survey With Gleam
Check our helpful guide on using Gleam to run and promote a survey.
• Incentivise more people to complete your surveys
• Use giveaways and rewards to drive participation
• Integrate Typeform or use Gleam's built-in Question Actions
• Promote surveys using popups, emails, and social media
• Collect insights while rewarding engagement
Getting people to notice your survey, let alone complete it, can be a challenge.
Gleam makes it easy to build survey promotions that reward participation with prizes or perks.
Survey promotions are a practical way to increase response rates while strengthening customer relationships.
By offering small rewards or the chance to win a prize, you can encourage more people to share their thoughts and uncover insights that improve products, marketing, and overall experience.
When used consistently, these campaigns help more people complete your surveys and deliver higher-quality responses, giving you clearer insights to guide product and marketing decisions.
Whether you’re in ecommerce, SaaS, education, or events, Gleam helps you collect feedback that drives growth and engagement.
This guide shows how to use Gleam’s Rewards, Giveaways, and Captures to increase survey completion rates, collect richer insights, and drive meaningful engagement.
They work well after purchases, product launches, or major events when you need authentic feedback quickly, similar to how brands use Question Actions in our Online Sweepstakes Guide to engage their audiences.
Reward-based surveys work because they offer participants something in return, a discount code, bonus content, or exclusive access, turning feedback into a positive experience.
This approach suits post-purchase surveys, customer satisfaction polls, or product research studies where completion rates matter most.
• Go to Rewards → Setup
• In How To Redeem, add an Answer a Question or Typeform action to collect survey responses
• Configure your reward in the Reward Setup tab — choose a Coupon, Redirect, File Download, or Message
• Add a thank-you message or redirect in Post-Redemption
• Customise your branding, colours, and messaging in Design
• Save and publish your campaign
A giveaway adds excitement and reach to your survey. Participants enter for a chance to win by completing your form, and you can amplify sharing with bonus actions or referral mechanics.
This format works well for brand awareness campaigns, market research, or community engagement drives.
• Go to Competitions → Setup
• Open the Pre-Entry tab to collect responses before entry
• Add Custom Fields such as text, multiple choice, or dropdowns for your survey
• In How To Enter, add bonus actions like Follow, Visit Website, or Share to boost engagement
• Set your prize details and draw method in the Prizes tab
• Customise visuals and copy in Design, then publish your campaign
Visibility is key. Use Gleam Captures to highlight your survey at the right moment, on exit intent, after purchase, or when users scroll through key pages.
Popups and banners can remind visitors to share feedback without being intrusive, keeping your survey top of mind.
• Go to Captures → Setup and choose Floating → Text
• Write a short message inviting users to complete your survey and set the button label (e.g. Complete Survey)
• In the Post Capture tab, set Behaviour to Open new tab/window
• Paste your survey link in the Redirect URL field
• Adjust triggers and targeting in Display Rules (e.g. exit intent, after purchase, or key pages)
• Customise styling in Design, then save and publish your popup
To maximise engagement, combine your survey with multiple Gleam campaign types.
For instance, you can run a giveaway that feeds into a follow-up reward or promote your survey through an on-site capture. By blending these mechanics, you’ll gather more responses while building loyalty and awareness at the same time.
• Go to Captures → Setup and create a new popup or banner
• Choose a layout such as Floating → Text or Fullscreen → Image
• Write a short message inviting users to complete your survey or giveaway
• In Post Capture, set Behaviour to Open new tab/window
• Paste your campaign link (from your Reward or Competition) into the Redirect URL field
• Customise button text, colours, and font in the Customisation tab
• Set timing and targeting under Capture Settings (exit intent, scroll depth, or key pages)
• Publish your Capture and track impressions, clicks, and completions from your dashboard
- Keep surveys short and mobile-friendly
- Use incentives aligned with your brand value
- Be transparent about how results will be used
- Promote across multiple channels for broader reach
- Combine Rewards + Giveaways for the best balance of quality and volume
Every survey is an opportunity to learn more about your audience and make smarter decisions. Whether you conduct a survey online or in person, the key to useful data is asking the right types of questions and rewarding participation.
Mix open ended questions and closed ended questions in your survey questionnaire to collect both qualitative and quantitative feedback. The data collected from your survey responses can reveal demographic information, preferences, and patterns that might not appear in a small focus group.
Gleam helps you improve response rates by making it easy to incentivise participation and keep users motivated to answer the question. Once your survey sample is large enough, analyse the survey data to identify trends, measure your margin of error, and turn insights into action.
Use these results to refine future campaigns, strengthen customer relationships, and keep improving every time you run a new administered survey with Gleam.
Start collecting more survey responses today with Gleam’s Rewards and Giveaways.
Learn how to transform customer feedback into powerful testimonials and trust signals in our blog post Collect Customer Reviews: Best Practices.
Use Gleam’s Native Typeform Integration to automatically verify survey completions. Click to learn how verification works.
Surveys should be under 10 questions and take less than 3 minutes to complete. Expand this FAQ to learn how survey design affects results.
Survey responses provide valuable insights that help businesses improve products, service, and satisfaction. Expand this FAQ to see why gathering structured feedback is so important for growth.
Surveys collect detailed feedback; ratings give quick sentiment scores. Click to see when to use each to understand your audience better.
Survey contests cost less per response and generate better quality leads compared to cold surveys. Click to see how you can drive insights and grow your list at the same time.
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