What Should I Measure To Prove ROI From Album Promotion?
Keep one hub for analytics alignment. Use the Promote Album Reward so actions, unlocks, and cohorts roll up to a single campaign.
Track early intent and owned reach via Follow On Spotify alongside email opt-ins; watch lift during announcement days and correlate to unlocks.
Attribute amplification using Follow On X growth during spikes, then compare download rates for fans who also completed Visit Instagram Profile to see how visuals influenced conversion.
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Why Did My Giveaway Get Lots of Entries but No Conversions?
You may be attracting the wrong audience. Poor targeting or irrelevant prizes lead to low-quality entries that do not convert. Click to see how better targeting and prize alignment fixes the problem.