What Should I Measure To Prove ROI From Album Promotion?
Start with what the campaign got fans to do, then check what those fans did after release. Gleam counts the first part. The money shows up in your streaming, merch and ticket data.
Run it as one Reward, from the Promote Album template, so every action and unlock sits in one place.
Then measure:
- Spotify: follows, saves and pre-saves from the Spotify Actions (Pre-Save is on the Premium Plan). Compare saves with release-week streams in Spotify for Artists.
- Email: signups from a Subscribe to a Newsletter Action. Later, match that list against merch and ticket buyers.
- Unlocks: how many fans claimed the download.
- Other channels: Follow on X and an Instagram visit show where fans came from. We can't confirm either follow automatically, so treat them as reach, not proof.
ROI is then the revenue from fans who joined through the campaign, minus what you spent, divided by what you spent.
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What Is a Customer Feedback Survey?
A customer feedback survey asks customers a few questions about their experience with your product, support, or brand. Most pair a score, such as NPS, with an open question about why.