What Is a Customer Feedback Survey?
A customer feedback survey is a short set of questions that asks customers how they experience your product, your support, or your brand. The answers show you what is working and where people get stuck.
Most feedback surveys mix three kinds of question:
- A rating scale, such as a 1 to 5 satisfaction score
- The Net Promoter Score (NPS) question, which asks how likely someone is to recommend you on a scale of 0 to 10
- An open text box for the reason behind the score
A score tells you that something changed. The written reason tells you what to fix, so keep at least one open question in every survey.
In Gleam, you can add the NPS Survey Action to a giveaway. Entrants answer the question and earn an entry for doing it, with an optional box to explain their score. For longer surveys, use Question Actions or connect Typeform.
For setup options across giveaways, rewards, and popups, read the complete guide to Running a Survey With Gleam.
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What Type of Questions Should I Ask?
Use Likert scales, CSAT, CES, and open-ended fields. Click for the best question formats to collect meaningful customer feedback.