Can I Embed the Competition Widget in an Email?

No. The Competition widget runs on JavaScript, and email apps block JavaScript, so it can't load inside an email. Add a button or link to your email that points to a page where the widget does work.

You have two places to send people. The first is the hosted landing page Gleam creates for every Competition. You'll find it on the Install tab under Landing Page, and Gleam Hosted Landing Page explains the options.

The second is a page on your own site with the widget embedded.

To see how many entries your email brought in, add a query string to the link, such as ?utm_source=newsletter. Then open Referrers on the Reporting tab and turn on Show queries. Referrers is on the Business Plan and above.