How Do I Add Links In Competitions?

Question

Accepted Answer

You can add links in competition descriptions using HTML, but links should be used carefully to avoid pulling entrants out of the competition flow. Expand this FAQ to understand when links are appropriate and when a Visit Action is the better choice.

While competition descriptions technically support basic HTML, inline links are not recommended. Inline HTML often renders inconsistently across devices and can distract entrants from completing the competition.

More importantly, links placed directly in descriptions can pull users out of the competition before they finish entering. This can reduce completion rates and make results harder to measure.

If you want participants to visit a page as part of the entry process, use a Visit Action instead of a raw link. Visit Actions keep users within the competition flow and only reward the visit once the action is completed. This makes outbound traffic intentional, trackable, and tied to an incentive.

Using actions instead of links helps you:

Keep entrants focused on completing the competition
Measure whether a visit actually occurred
Prevent accidental drop-off
Maintain a clean, consistent layout

For legal or informational content, add it in the Custom Terms & Conditions section rather than inside entry descriptions. This keeps rules accessible without interrupting the entry experience and keeps entry steps focused.

If you need richer content layouts, use predefined components where available instead of inline HTML. If a required use case isn’t supported by existing components, reach out internally to discuss adding a new component rather than relying on inline HTML.