How Many Fields Should a Contest Entry Form Have?

Fewer fields typically mean higher completion rates. Aim to request only the essentials — like name, email address, and perhaps one optional field such as location or product interest.

Asking for too much upfront can overwhelm users or raise privacy concerns. Instead, capture only what you need to run the campaign successfully, and consider requesting more information in follow-ups or post-entry actions.

With Gleam’s form customisation tools, you can choose exactly which fields appear in your campaign, and reorder or label them to suit your entry goals.