How Many Winners Can I Draw Per Campaign?

How many winners you can draw per campaign depends on the Competitions plan you’re on and whether you’re billed monthly or yearly. Higher plans support more winners, which is useful for larger campaigns or frequent promotions.

Plan	Winners (Monthly Plan)	Winners (Yearly Plan)
Hobby	–	25
Pro	50	100
Business	250	500
Premium	500	1000

You control how many winners a specific campaign has when setting up your prizes. This means you can run campaigns with one winner, multiple winners, or tiered prizes — as long as you stay within your plan’s limits.

In Gleam, prizes and winner counts are configured in the Prize Area of your competition. This is where you define what participants can win, how many winners will be drawn, and optionally assign a prize value.

Choosing between one large prize or multiple smaller prizes affects how people engage with your campaign. A single high-value prize often creates excitement and attracts highly motivated participants, which works well for premium products or launches.

Multiple winners, on the other hand, increase perceived odds of winning. This can lead to higher participation rates, more completed actions, and broader engagement, especially when the prizes are relevant and clearly explained.

You can also combine both approaches by offering one main prize and several secondary prizes. This structure balances excitement with accessibility and works well for campaigns focused on reach and completion rather than exclusivity.

Adjusting the number of winners and prize value gives you control over campaign behaviour, allowing you to align incentives with your goals while staying within your plan’s limits.